The Comparte Tu Dicho (Share Your Saying) campaign sprung to life with PR events in Los Angeles, Houston and San Antonio, where press and consumers filled the venues to exchange dichos and enjoy mariachi bands performing musical duels of original dichos-laden songs. In an unprecedented move,
both the Univision and Telemundo network affiliates in L.A. went LIVE from the PR event during their
TV evening
news.
